Precision, Value, Audience

Copy Curator was founded in 2024 by Andrew Kemp, drawing on his almost two decades of experience in B2B media and the delivery of thought-leadership content across the energy, legal and professional-services sectors. That foundation shapes how we work today: precise in research, focused on creating real value and centred on the audiences that matter.

By working with the detail, the data, the thinking and the practice, we help organisations speak with authority and act as true market forces.

Cut the Filler. Write for Impact.

Too much professional content reduces expertise to safe soundbites and predictable talking points. We take a different approach. Every piece starts with the audience, who needs to read this and why, and is shaped to resonate with the few who matter most. The result is not volume for its own sake, but incisive content that sparks conversations and influences decisions.

Principles

How We Make Content Work

Clarity

Clear ideas build trust. We cut complexity so expertise is easy to follow and act on.

Context

Every message sits within a market, audience and goal. We make sure each piece connects to what matters.

Continuity

Impact compounds when stories align over time. We help teams sustain a coherent, credible voice.

When clarity, context and continuity align, expertise becomes a market force.

Collaboration

What Working Together Looks Like

Andrew Kemp portrait

Andrew Kemp

I built Copy Curator after years of seeing good expertise get lost in translation. My work now centres on helping organisations make their insight legible: turning knowledge into clarity and clarity into influence. Drawing on a background in editorial strategy and communications, I focus on sectors where accuracy, trust and reasoning matter most.

How the Process Works

  • 1. Diagnostic Phase: Define the ask. Clarify what you want to be heard for, who you need to reach and what outcome you are seeking.
  • 2. Validation Phase: Test the message against reality. Ask why your audience should care and what would make it worth their attention.
  • 3. Strategy Phase: Plan the campaign. Develop a content blueprint, roadmap and timeline that keep everyone aligned.
  • 4. Delivery Phase: Bring the plan to life. Manage creation and review so each part stays true to the direction and strengthens the whole.

Each project is collaborative, structured and built to turn clear thinking into confident communication.

If this approach resonates, we can explore what it could mean for your organisation.

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