Meet the Founder

Andrew Kemp

Andrew Kemp

I founded Copy Curator to help businesses create content that aligns with strategic goals and resonates with both media professionals and business leaders. Too often, corporate content lacks compelling angles or doesn’t fully capture the attention of its intended audience.

With a background in B2B publishing and SEO-driven media, I understand how to create content that resonates with key business decision-makers and aligns with your strategic goals. Leveraging my understanding of what business media values, I ensure content is crafted to engage both internal and external stakeholders, from your executive team to industry professionals.

Whether it’s developing content strategies or managing the editorial process, I’m hands-on in every phase of the project. For specialised needs such as technical SEO or branding, I collaborate with trusted partners but remain your primary point of contact to ensure everything runs smoothly.

Our Expertise

Content Strategy

At Copy Curator, we craft strategic narratives that do more than fill space — they inform, engage and drive meaningful action. But the best content comes from collaboration. By working closely with our clients, we align content with business objectives, tailor messaging to the right audience and ensure every piece has lasting impact.

That’s why we start by aligning on objectives. What do you want your content to achieve? Who needs to hear it and why should they care? Clarity on these points isn’t optional — it’s essential. We take the time to define outcomes, refine positioning and ensure that every project is built on clear intent.

If you’re looking for a partner to help you chase trends or fill a content calendar, we’re probably not the right fit. But if you’re ready to commit to creating content that earns attention by adding value and goes beyond simply competing for clicks, we’ll help you craft a strategy that delivers long-term impact.

Content Creation

We create content that informs, influences and endures — far beyond just filling a content calendar. We manage the entire content lifecycle, ensuring your content is planned, executed and positioned for lasting impact.

We craft thought leadership articles, research-driven reports, whitepapers and corporate communications designed to engage decision-makers and shape industry conversations. But high-level content creation is only one part of what we do. We also structure projects, manage editorial workflows and ensure consistency across content initiatives to maintain quality and alignment with business objectives.

By developing insight-driven, strategically positioned content, we help clients publish material that drives conversations, reinforces expertise and serves as an industry touchpoint long after publication. Whether supporting marketing, investor communications or internal knowledge-sharing, we tailor our approach to fit your needs — offering full editorial oversight or targeted support where it’s needed most.

Strategic & Operational Communication

Great ideas can spark success, but without clear communication and structured execution, projects stall. At Copy Curator, we ensure leadership, execution teams and external stakeholders stay aligned, so content moves smoothly from concept to completion. From structuring editorial calendars and establishing SOPs to clarifying objectives and managing workflows, we eliminate bottlenecks and keep projects running efficiently.

We are highly skilled in managing external stakeholder communication — securing interviews, insights and approvals while representing our clients with professionalism and care. Once introduced, we take full ownership of the communication process — coordinating interviews, managing follow-ups and securing approvals — ensuring their relationships are respected and their content includes valuable external perspectives.

Whether you’re navigating tight deadlines, evolving priorities or cross-team misalignment, we provide the systems and direct facilitation needed to keep projects moving.

Media Strategy & Training

Engaging with the media isn’t just about securing coverage — it’s about understanding how the game is played. Journalists are trained to question, challenge and engage — not to promote your business. In a media landscape driven by audience engagement and competition for attention, providing genuine insights and credible information is the only way to earn their interest.

At Copy Curator, we help businesses navigate the earned media landscape, ensuring they become trusted sources rather than forgettable mentions. From building early relationships with journalists to securing meaningful placements, interviews and quoted comments, we ensure your media presence is strategic, sustainable and valuable to both sides.

But not every media moment is an opportunity. Knowing when to steer the conversation and when to engage directly is also key. Our training equips executives and spokespeople with the skills to manage difficult questions, avoid narrative traps and maintain composure under pressure — because in earned media, your credibility is constantly tested.